Anti-Aging Products Essay - 760 Words

Soft Tough is a new male focused cosmetic products that aid in reducing aging effects on the skin while also providing sun protection. Anti –aging moisturizer is not a new concept as it has dominated the market for years, focused on women. Now is the time for such a product to be introduced to now focus as a male anti-aging, UV protection moisturizer to take advantage of such a wide market and to â€Å"emulate the same success women Anti-aging products† (Golding 2009) has had for years. Soft Tough should focus on â€Å"authenticity, craftsmanship and performance† (Tungate, 2008) of the product because that is the foundation of men’s interest with regards to any products. It has been found that men will stay true and dedicated to products that†¦show more content†¦These people would find benefits from this product as their skin take daily damages from the sun rays as well from other environmental attacks such as wind, cold/ dry air, etc. Theref ore, price wouldn’t be a reason to not buy this product if the benefits equal great looking skin that is protected along with the possibility of future endorsement deals. 2. Occupation: White Collar Workers. Gentlemen within this demographic, especially power brokers, lawyers and even doctors,(particularly plastic surgeons or dermatologists) who meets clients often, would value how they look important for their own self- esteem, as well as their careers. â€Å"First impressions† in those mentioned professions are everything and having a great skin to complete the â€Å"great look† package is priceless. Therefore, pricing would also not be a problem as one would pay at whatever cost necessary to look good because generated revenue from businesses won is an excellent return on investment. 3. Demographic Age (Mid 30’s to 65+): The focus for this segment would be as young as mid thirties to older aged gentlemen 65+. Younger men would find interest in Soft Tough within that age bracket because â€Å"Image is everything† and they are more willing to experiment and try new things. It is also at this age range where there will be more focus on trying to stay as youthful, longer and as their â€Å"career comes to focus they become more stable consumers† (Jobling, 2008). Daily influences fromShow MoreRelatedBeauty And Beauty : The Benefits Of Beauty823 Words   |  4 Pagesin time, they lead to lack of confidence and depressions. However, specialists have found the solution for this problem by creating anti wrinkle products. 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